Examining the Indicators of the Handicrafts Value Chain in Asherstaq Rural District, the City of Behshahr, Mazandaran Province

Document Type : Research article - extracted from the dissertation

Authors

1 Ph.D. Student in Geography and Rural Planning, Islamic Azad University, Science and Research Branch, Tehran. Iran.

2 Associate Professor of Political Geography, Faculty of Earth Sciences, Shahid Beheshti University, Tehran. Iran.

10.22124/gscaj.2024.25161.1259

Abstract

The handicrafts value chain is an economic system comprising a network of actors and business activities that evolve and trade a product, from primary producers to final consumers, creating economic value for each actor in the network. Also, the tourism industry, as the sector most closely linked to handicrafts, plays a vital role in creating and expanding markets for handicraft products. This study examined the concept and process of the handicrafts value chain in Asherstāq rural destrict, the city of Behshahr, Mazandaran Province, as an example of villages with relatively similar conditions, especially in northern regions of the country. The research was conducted through the distribution of questionnaires among local residents and relevant experts, with data analysis performed using SPSS software and the one-sample independent T-test. The analysis of handicrafts value chain indicators across seven variables showed that all seven elements including, consumer, producer, processor, retailer, wholesaler, supplier, and facilitator exist and exert influence within the studied area. The highest average impact was observed in the roles of "facilitator" and "retailer," while the lowest relative impact was recorded for the components of "producer" and "consumer."

Highlights

-  Handicrafts are considered an important part of human cultural products in the field of heritage tourism..

-  The significance of all 7 components of the handicraft value chain structure has been confirmed with a value of zero.

- Handicrafts are considered one of the most important potentials in cultural heritage tourism.

Keywords

Main Subjects

References

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