Identifying the Factors Influencing the Development of International Sports Tourism Based on Electronic Marketing (Case study: Coastal Sports in Chābahār port)

Document Type : Research article - extracted from the dissertation

Authors

1 Masters student, Faculty of Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran

2 Assistant Professor, Faculty of Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran

Abstract

Given the importance of using electronic marketing to promote attractions and considering the high potential of tourism in the Chābahār region, this study aimed to identify the factors influencing the development of international sports tourism based on electronic marketing. This study was an applied research in terms of its purpose and followed a mixed-methods approach. Using the technique of thematic analysis and conducting interviews with twenty experts in the tourism industry, the factors influencing the development of international sports tourism based on electronic marketing in the Chābahār region were identified. In the quantitative phase, these factors were further tested using the weighted mean method. At the open coding stage, using MAXQDA software, 197 codes were identified. The research findings led to the identification of five main themes: infrastructure, competitive capacity development, institutional capacity building, regional capability development, and financial-economic development. The results of the weighted mean analysis indicated that "Infrastructure" ranked first with a weight of 0.168, "Competitive Capacity Development" ranked second with a weight of 0.167, "Institutional Capacity Building" and "Financial-Economic Development" jointly ranked third with a weight of 0.166, and finally, "Regional Capability Development" ranked fourth with a weight of 0.163. The factors identified in this study can effectively contribute to the development of international sports tourism in Chabahar through electronic marketing. Moreover, the indicators obtained can assist researchers and policymakers in implementing electronic marketing strategies within the tourism industry.

Highlights

  • Through the results of this study, the factors influencing the development of international sports tourism in Chābahār based on electronic commerce would be identified and clarified.
  • It will assist planners and policymakers involved in the development of the Makran coasts, as well as sports investors, in implementing the factors influencing the development of sports tourism in Chabahar.

Keywords

Main Subjects

References

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Geographical Studies of Coastal Areas Journal
Volume 6, Issue 3 - Serial Number 22
September 2025
Pages 21-41

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