Development of maritime tourism and local community approach

Document Type : Original Article

Authors

1 Associate Professor of Environmental Sociology, Mazandaran University, Babolsar, Iran.

2 Ph.D. student in Economic Sociology and Development, Mazandaran University, Babolsar, Iran.

Abstract

Marine tourism in recent years has been one of the most popular branches of tourism at the international level, which has a significant part of the tourism economy. The main subject of this research is to investigate the local community's attitude towards the development of marine tourism in Mazandaran province. According to the conceptual space of marine tourism, in the present study, the attitude of the host society to the development of marine tourism was considered from three dimensions of economic, social, and environmental. It was a survey study, and the data collection tool was a questionnaire. The research population included all residents of coastal cities of Mazandaran province, from which 397  participants were selected as the research sample using the simple random sampling method. The validity of the questionnaire was confirmed through face validity. Chronbach's alpha was used to examine the reliability of the questionnaires (tolerance capacity: 0.752). Findings showed that the average attitude of the local community towards the development of marine tourism (from a score of 5) was 2.67 in the economic dimension, 2.34 in the social dimension, and 2.11 in the environmental dimension. The hypothesis test results also showed that the local community's attitude towards marine tourism is low. Because the social support of the local community for the development of marine tourism is a prerequisite for the development and success of development projects, it is suggested that local policymakers and planners take action to attract the public attention and develop an attitude towards the development of marine tourism, before doing the developmental action and implementation of tourism development programs

Keywords

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Geographical Studies of Coastal Areas Journal
Volume 2, Issue 3 - Serial Number 6
December 2021
Pages 103-127

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