Investigating the Attitudes of Tourism Service Suppliers toward the Economic Impact of Coastal Sports Tourism in Ramsar Destination

Document Type : Original Article

Authors

1 Associate Professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, University of Mazandaran, Babolsar, Iran.

2 Ph.D. student in Tourism, Allameh Tabatabai University, Tehran, Iran.

Abstract

The main purpose of this study was to investigate the attitudes of tourism service suppliers to the impacts of coastal sports tourism on the economic development of destinations in Ramsar. The research population was the senior and middle managers of all the tourism services suppliers in Ramsar. from which 404 participants were selected as the research sample based on the Cochran formula. The data collection tool was a questionnaire. The validity of the questionnaire was confirmed through formal validity. Chronbach's alpha was used to examine the reliability of the questionnaires. Data analysis was performed using SPSS software version 25. The findings showed that based on the attitude of tourism service suppliers the coastal sports tourism has a significant effect on the economic development of Ramsar tourism. Also, the study showed that there is a direct relationship between the coastal sport tourism variables and economic development of coastal units, including catering facilities, shopping centers, formalities, accommodation, welfare, recreation, and sports, as well as transportation (respectively, the highest intensity to the lowest) in Ramsar. Also, the greatest effects of coastal sports tourism development on regional economic development factors are related to the multiplier effect, income, and employment, respectively. Based on the findings, suggestions were presented

Keywords

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Geographical Studies of Coastal Areas Journal
Volume 2, Issue 3 - Serial Number 6
December 2021
Pages 5-30

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