Identifying the effective factors on the development of international sports tourism based on electronic marketing (Case study: Beach sports in Chabahar port)

Articles in Press

Document Type : Research Article - Case Study

Authors

1 Masters student, Faculty of Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran

2 Assistant Professor, Faculty of Sport Sciences, Shahid Rajaee Teacher Training University, Tehran, Iran

10.22124/gscaj.2025.28789.1330

Abstract

Recognizing the significance of e-marketing in promoting tourism destinations and the immense tourism potential of the Chabahar Free Zone, this study aims to identify the key factors that influence the development of international sports tourism based on e-marketing in this region. Employing a qualitative approach, the study utilizes thematic analysis and interviews with twenty tourism industry experts to uncover the factors that drive the growth of e-marketing-based international sports tourism in the Chabahar Free Zone. The interview results were analyzed using thematic analysis, and the quantitative data were analyzed using the weighted average method. In the open coding stage, 197 codes were identified using MaxQDA software. The research findings led to the identification of 5 primary themes: infrastructure, development of competitive power, institutional capacity building, regional capability development, and financial-economic development. The results of the weighted average method showed that the code "Infrastructure" with a weight of 0.168 is in the first place, the code "Development of competitive power" with a weight of 0.167 is in the second place, the codes of "Institutional capacity building and financial and economic development" are jointly with the weight 0.166 is in the third place and then "development of regional capabilities" with a weight of 0.163 is in the fourth place. Consequently, the identified factors in this study can be instrumental in promoting e-marketing-based international sports tourism in Chabahar. Additionally, the derived indicators can assist researchers and policymakers in implementing e-marketing strategies in the tourism industry.

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Geographical Studies of Coastal Areas Journal

Articles in Press, Accepted Manuscript
Available Online from 22 August 2025

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